So the targeted ad industry felt it had to find a way to circumvent those measures. Tracking protection has become a mainstream feature in many browsers these days, including Apple’s Safari, Mozilla's Firefox, and Microsoft's Edge. But not everyone is a tech giant with the necessary resources to pull that off, so some have resorted to bounce tracking. Googlehas long since changed its ways and adopted other methods of tracking users. The most common third-parties are advertisers, marketers, and social media platforms. When a web visitor visits their site and others, the third-party cookie tracks this information and sends it to the third-party who created the cookie. From a website administrator’s point of view, third-party cookies are tracking codes that are placed on a web visitor's computer after being generated by another website other than their own. Many browsers and, especially, ad-blockers will refuse to load third-party cookies, which are cookies that do not originate from the site that you are currently visiting. Why third party cookies are out of fashion Nightly is now used to test a feature that's designed to prevent what's known as bounce tracking. Nightly automatically sends out crash reports when things go wrong. The releases are updated every night, hence the name, and may contain bugs. Brave is available for Windows, macOs, Linux, iOS, and Android.īrave Nightlyis the version of Brave that is used for testing and development.

The Brave browserĪs you may remember from our post about the best browsers for privacy and security, Brave is a Chromium-based browser that blocks unwanted content by default and does not need much tinkering to keep you safe and private. Brave is testing a new feature to stop bounce tracking, a sneaky method that websites use to load third-party tracking cookies so they can gather more information about who is visiting their site.

Brave tracking